When it comes to design, both the designer and the audience want the best of the best and not just eye candy visuals or something like that. The first impression always leaves a mark that will prevail in the memory of the customer as more information about the product is given, being its design what actually captivated the audience in the first place. For this reason, what they see and they end up doing thanks to the design is vital, as they trust in it until it fails. Here are listed three web design mistakes that could easily lead to disaster, for you to have an idea:
Pretending To (Sort Of) Listen
How many times haven’t we seen websites in which the contact button is practically hidden, forgotten, and almost like in the shadows? And yet, we trust that and ask or complain only to get a response back when we don’t even remember why we hit the contact button? It happens, even to this day and it kills, little by little the credibility for sure.
Loyalty Programs, Right?
This one is very common, you sign up and then you are asked to even sign up again for a subscription or something like that to gain exclusive access and such. Sometimes that does not happen. Sadly, what does happen is that your email will get filled with spam from your subscription reminding you of the benefits you have acquired, but that you clearly don’t see. Ouch.
Personalized Suggestions, Not Done By You
When you click on an ad of your liking you expect to read what it has to say and then that’s it. The thing is, that is no longer the case. By clicking on practically everything on the internet that catches your attention, you are bound to get tied up to lots of information you might not want.
One thing is to catch the audience’s attention, and another thing is to scare them away with mistakes like these. This needs to stop.