Today’s legal marketplace is more competitive than ever before, putting pressure on law firms and attorneys to distinguish themselves from others to gain the attention of potential clients.
While having an online presence is now a requisite for doing business, having an unprofessional, poorly designed website can be a detriment to your practice.
Building a great website starts with a few basic principles. These best practices, as outlined in the legal industry website design below, will convey a professional message, highlight your services and help you attract and keep clients.
1. Simplify your message.
What is the impression you most want to make on your clients? If you could communicate one aspect of your practice to them, what would it be?
Maybe you practice bankruptcy law and are committed to helping your clients get their lives back, or maybe your family law practice understands the unique issues people go through when facing divorce.
Whatever your specialty, highlight it in your homepage design, and keep your content simple throughout every page of your site to focus on that core message.
2. Create a call-to-action.
A useful website doesn’t just inform potential clients; it also guides them to the next step. What action do you want website visitors to take? Depending on your goals, your call-to-action may be to complete a basic intake form or to schedule a preliminary phone consultation.
Whatever it is, make sure it attracts attention and drives potential clients to take the next step in building a relationship with you.
3. Show off your services.
Clients are visiting your website for one reason — they want to know if you can solve their problems. Show them you can by highlighting your services. Again, do this to avoid confusion, and consider using testimonials from past clients to communicate your services while creating a positive image.
4. Use responsive design.
Just over a decade ago, nearly everyone accessing your website would have done so on a desktop computer or laptop.
Today, people are far more likely to view your site on a phone or tablet. Building a responsive website means that no matter how people access your site, it will look and function flawlessly. You don’t want to lose a client just because your site doesn’t work as intended on an iPhone.
5. Don’t skimp on search engine optimization (SEO).
Potential clients first have to find your website to be wowed by it. A strong SEO campaign can make the difference between landing on the first page of Google results or the third, and many searchers never explore beyond the first ten results.
Work with an SEO consultant to develop a strategy that caters to the specific clients you want to attract both geographically and regarding the services you provide.
Without an effective SEO campaign, potential clients will never see your core message, take the next step by filling out your call-to-action or learn about the services you’ve highlighted.