5 Top Website Design Tips for Attorneys

Today’s legal marketplace is more competitive than ever before, putting pressure on law firms and attorneys to distinguish themselves from others to gain the attention of potential clients.

While having an online presence is now a requisite for doing business, having an unprofessional, poorly designed website can be a detriment to your practice.

Building a great website starts with a few basic principles. These best practices, as outlined in the legal industry website design below, will convey a professional message, highlight your services and help you attract and keep clients.

1. Simplify your message.

What is the impression you most want to make on your clients? If you could communicate one aspect of your practice to them, what would it be?

Maybe you practice bankruptcy law and are committed to helping your clients get their lives back, or maybe your family law practice understands the unique issues people go through when facing divorce.

Whatever your specialty, highlight it in your homepage design, and keep your content simple throughout every page of your site to focus on that core message.

2. Create a call-to-action.

A useful website doesn’t just inform potential clients; it also guides them to the next step. What action do you want website visitors to take? Depending on your goals, your call-to-action may be to complete a basic intake form or to schedule a preliminary phone consultation.

Whatever it is, make sure it attracts attention and drives potential clients to take the next step in building a relationship with you.

3. Show off your services.

Clients are visiting your website for one reason — they want to know if you can solve their problems. Show them you can by highlighting your services. Again, do this to avoid confusion, and consider using testimonials from past clients to communicate your services while creating a positive image.

4. Use responsive design.

Just over a decade ago, nearly everyone accessing your website would have done so on a desktop computer or laptop.

Today, people are far more likely to view your site on a phone or tablet. Building a responsive website means that no matter how people access your site, it will look and function flawlessly. You don’t want to lose a client just because your site doesn’t work as intended on an iPhone.

5. Don’t skimp on search engine optimization (SEO).

Potential clients first have to find your website to be wowed by it. A strong SEO campaign can make the difference between landing on the first page of Google results or the third, and many searchers never explore beyond the first ten results.

Work with an SEO consultant to develop a strategy that caters to the specific clients you want to attract both geographically and regarding the services you provide.

Without an effective SEO campaign, potential clients will never see your core message, take the next step by filling out your call-to-action or learn about the services you’ve highlighted.

3 Web Design Mistakes that Could Easily Lead to Disaster

When it comes to design, both the designer and the audience want the best of the best and not just eye candy visuals or something like that. The first impression always leaves a mark that will prevail in the memory of the customer as more information about the product is given, being its design what actually captivated the audience in the first place. For this reason, what they see and they end up doing thanks to the design is vital, as they trust in it until it fails. Here are listed three web design mistakes that could easily lead to disaster, for you to have an idea:

Pretending To (Sort Of) Listen

How many times haven’t we seen websites in which the contact button is practically hidden, forgotten, and almost like in the shadows? And yet, we trust that and ask or complain only to get a response back when we don’t even remember why we hit the contact button? It happens, even to this day and it kills, little by little the credibility for sure.

Loyalty Programs, Right?

This one is very common, you sign up and then you are asked to even sign up again for a subscription or something like that to gain exclusive access and such. Sometimes that does not happen. Sadly, what does happen is that your email will get filled with spam from your subscription reminding you of the benefits you have acquired, but that you clearly don’t see. Ouch.

Personalized Suggestions, Not Done By You

When you click on an ad of your liking you expect to read what it has to say and then that’s it. The thing is, that is no longer the case. By clicking on practically everything on the internet that catches your attention, you are bound to get tied up to lots of information you might not want.

One thing is to catch the audience’s attention, and another thing is to scare them away with mistakes like these. This needs to stop.